Sports Betting Sites Can Attract and Retain More Users With These 6 Improved Features

According to BettingTop10 there are about 40 sports betting companies in Nigeria and even more in the whole of Africa. Bettors are increasing drastically with the desperate need to cope with the harsh economy.

Betting companies are in daily competition to win new users and retain old customers in order to make profit and satisfy their users. But how can a betting company stand out in order to convince people to stake their money on games through their platforms?

Several polls have been conducted using our twitter and telegram platforms in the past weeks to find out what betting platforms people use the most and the reasons why. These surveys consistently revealed that the majority of game predictors (especially in Nigeria) use SportyBet.

Their reasons are because of the satisfactory user experience which are endowed in the simplicity of the interface and arrangement of the website contents. Even at that, every betting platform has a need for improvement and features update. There is a reason why various users stake with one bookmaker as against another.

In this blog, I will list 6 features that users have expressed as incentives for their loyalty to their preferred sports bookmaker.

1. Easy Registration: The world is getting ever more digitized which is increasing the online usage of betting sites. The online world is a fast paced ecosystem and users spend more time on sites that are less stressful and instantly responsive. Betting Apps can improve in these aspects by creating easy sign-up processes that take shorter time and less steps to complete. One Time Password (OTP) could be only used during transactions like withdrawals and deposits.
2. Ease of Transaction: Stakers are desperate to multiply their money so they are quick to play whatever sure odds they might have put together. On various occasions, many users have complained about how their bookie does not support transactions from their banks or how withdrawals of their wins are not going through. Betting companies can work on updates that allow their sites to support transactions (deposit or withdrawals) from several popular banks or digital financial platforms. In Nigeria, majority users fund their accounts directly from Opay, palmpay, Gr bank, Access bank, and UBA.
3. Ease of Funding for Third-Party Account: SportyBet allows one user to fund another with their feature “Transfer to Friends”. This allows the bookie to keep it’s customers and profits by allowing transactions between accounts in the same platform.
4. Good Customer Service and Technical Support: Users will come across issues with the products they are using. In this industry and space, users may need clarity with various processes or they may come across issues hindering them from staking. Users should be able to reach customer service as quickly as they need and also get an instant and satisfactory resolution. If this is faulty, users would quickly jump to another competing bookie without the same issues.
5. More market options and high odds: Users are more attracted to bookmakers that provide more staking markets on their platforms. A bettor is constantly looking for safer options to stake, with reasonably high odds. Sportybet and Betbaba seem to have the most varieties of markets with good odds.
6. Attractive Interface: Good color and size contrast, eligible font types and interesting icons could attract more users to the websites. Users obviously spend more time on sites that are visually appealing and allow easy identification of buttons and navigation. This improves user experience as well. Invest in good designers that would create a unique graphical user interface that will be specific for your betting company’s brand. This will also improve user retention.